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Kai Lemmetty

How do you market in a downturn? The best strategies for digital marketing in a recession

26 July 202230 June 2022 by Kai Lemmetty

It’s never a welcome feeling to know that history is on the verge of repeating itself. Whatever your perspective on the current economic climate and how it affects your marketing, …

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Categories Digital marketing
UK Entry Strategies

Should I hire a digital marketing agency or a freelancer? What’s right for me?

13 March 202329 June 2022 by Kai Lemmetty

You should work with a freelancer when you have a clear scope, and with an agency when you’re lacking a clearly defined marketing strategy and your marketing requires a broad …

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Categories Digital marketing
influence marketing in france

Influencer marketing in France – Figures & Trends (Guide 2022)

6 May 202227 April 2022 by Kai Lemmetty

HypeAuditor released the 3rd edition of its annual State of Influencer Marketing report. In this report, they reveal the newest trends in influencer marketing in France on different platforms – …

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Categories Digital marketing in France
france advertising diversity agency

How is diversity important for French consumers in advertising

22 April 202221 April 2022 by Kai Lemmetty

Stereotypes about women, visibility of racial and ethnic minorities, representation of men and seniors, body positivity, gays… Those are big topics when it comes to advertising in France. Kantar Insights …

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Categories Digital marketing in France

Online shopping trends in Denmark: ecommerce is booming (Guide 2022)

1 June 202211 April 2022 by Kai Lemmetty

The global growth of the ecommerce market is showing no signs of slowing down as the 2020s continue to unfold. In fact, the extraordinary times we live in have given …

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Categories Digital marketing Denmark
lead generation marketing strategy

Grow your business with a marketing lead generation strategy (Guide 2022)

23 May 202230 March 2022 by Kai Lemmetty

What makes a business more successful than another one? Yes, there can be a few different factors at play, but eventually, it all comes down to one thing: lead generation …

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Categories Digital marketing
germany marketing

Digital marketing trends in Germany 2022

13 June 202211 March 2022 by Kai Lemmetty

Like much of Western Europe, Germany continues to undergo a digital transformation. About half of the country’s marketing professionals believe that this trend represents the most significant opportunity for companies trying to …

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Categories Digital marketing in Germany
black and white browsing business coffee

The anatomy of a high performing landing page for recruitment marketing

11 May 20222 February 2022 by Kai Lemmetty

To understand what a great landing page to recruit new employees should look like, it can help to put yourself in the shoes of the exact people that you are …

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Categories Digital marketing
woman holding a clipboard with resume

10 ways to generate recruitment leads with online advertisements

11 May 202227 January 2022 by Kai Lemmetty

The staff that a business employs are one of its most valuable assets, perhaps with the greatest potential to impact its long term growth and prosperity. While essential, recruiting top …

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Categories Digital marketing

Social media trends in Italy 2022

30 September 202225 January 2022 by Kai Lemmetty

New Year, new… international expansion? Find out all the newest social media trends in Italy. If you are looking to grow your social media marketing strategy this year, you might …

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Categories Digital marketing in Italy
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