TikTok Search Engine Optimisation (SEO) is Coming
It is not big news that TikTok has been widely used as an alternative to Google and other search engines. It is very popular with Gen Z, but lots of …
Digital marketing
Insights on digital marketing.
Is Google Analytics Illegal? Here’s what we know in February 2023
First, the whole thing started back in January 2022 when Austria’s data regulators found that the use of Google (Universal) Analytics is a breach of GDPR. This was followed by France …
Search engine optimisation with ChatGPT
This blog post was generated with ChatGPT. ChatGPT did not write the blog post completely but we used it for most of the things you see here. I hope it …
Ecommerce Black Friday Marketing Guide
As strange as it may well feel to already be staring the end of 2022 in the eye, the reality is that online vendors are ramping up their plans for …
How do you market in a downturn? The best strategies for digital marketing in a recession
It’s never a welcome feeling to know that history is on the verge of repeating itself. Whatever your perspective on the current economic climate and how it affects your marketing, …
Should I hire a digital marketing agency or a freelancer? What’s right for me?
You should work with a freelancer when you have a clear scope, and with an agency when you’re lacking a clearly defined marketing strategy and your marketing requires a broad …
Grow your business with a marketing lead generation strategy (Guide 2022)
What makes a business more successful than another one? Yes, there can be a few different factors at play, but eventually, it all comes down to one thing: lead generation …
The anatomy of a high performing landing page for recruitment marketing
To understand what a great landing page to recruit new employees should look like, it can help to put yourself in the shoes of the exact people that you are …
10 ways to generate recruitment leads with online advertisements
The staff that a business employs are one of its most valuable assets, perhaps with the greatest potential to impact its long term growth and prosperity. While essential, recruiting top …
Pinterest marketing and advertising trends 2022
Pinterest is, without any doubt, one of the most popular and exciting social media platforms out there. Just to give you an idea: over 400 million people were actively using this channel …