French consumers behavior & expectations toward brands (eBook 2022)

digital marketing in france - market study

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French consumers behavior – a new marketing study

Download our new research to discover +20 essential statistics about French consumers’ mind and what they expect from brands. Find all the data you need to establish your brand in France!

Topic: Consumption of French people and their relationship to brands in 2021

Publication: November 2021

Reading time: 15min

How to reach the French consumers in 2022?

In 2021, people in France expected from brands a discourse resolutely oriented towards the local and the protection of the planet. Indeed, when they were questioned, a little less than half of the respondents wanted brands to focus more on Made-in-France products and French producers, and about a third of them wanted them to take action to protect the environment. The ability to offer affordable prices in 2021 also seemed to be an unavoidable issue (25 percent of mentions).

To discover newest trends for 2022 download our new marketing study about French consumers behaviors and expectation toward brands.

french consumers behavior trends 2022

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