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French consumers behavior – a new marketing study
Download our new research to discover +20 essential statistics about French consumers’ mind and what they expect from brands. Find all the data you need to establish your brand in France!
Topic: Consumption of French people and their relationship to brands in 2021
Publication: November 2021
Reading time: 15min
How to reach the French consumers in 2022?
In 2021, people in France expected from brands a discourse resolutely oriented towards the local and the protection of the planet. Indeed, when they were questioned, a little less than half of the respondents wanted brands to focus more on Made-in-France products and French producers, and about a third of them wanted them to take action to protect the environment. The ability to offer affordable prices in 2021 also seemed to be an unavoidable issue (25 percent of mentions).
To discover newest trends for 2022 download our new marketing study about French consumers behaviors and expectation toward brands.
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Get your free eBook French consumers behavior – a new marketing study Download our new research to discover +20 essential statistics about French consumers’ mind and what they expect from …