Social Media Landscape in Finland 2023

Finland, a technologically advanced nation in Northern Europe, has embraced social media as a crucial part of its society. Social media platforms have not only transformed the way Finns communicate and access information but also impacted business practices. In this blog post, we delve into the most popular social media platforms in Finland, examining their usage statistics, user demographics, and their influence on Finnish culture. In case you would like to see what services we have to offer regarding social media you can see them on our social media marketing services page.

Social Media Usage in Finland

Finland’s internet penetration stands at approximately 90%, with over 70% of the population being active social media users. The demographics of Finnish social media users span various age groups, genders, and geographic locations. Social media has significantly impacted Finnish culture, as users actively participate in conversations, share experiences, and engage with brands and influencers.


Facebook dominates the Finnish social media landscape with over 2.8 million users. It is the go-to platform for connecting with friends, family, and businesses, particularly popular among users aged 25 to 34 years old.


With over 1.5 million users, Instagram has captured the attention of the younger Finnish population. Primarily used by those aged 18 to 24, the platform allows users to share their lives and interests through captivating photos and videos.


As a messaging app, WhatsApp enjoys widespread use in Finland, boasting over 1.4 million users across various age groups. The platform facilitates seamless communication among friends and family, both locally and internationally.


More than 2.5 million Finns actively engage with YouTube, consuming diverse content from entertainment to educational resources. The platform caters to a wide range of interests and age groups, connecting Finnish users with both local and international channels.


LinkedIn is the preferred professional networking platform for over 1.2 million Finnish users. Catering to working professionals and job seekers, LinkedIn offers networking opportunities, job search capabilities, and skill development resources.


TikTok has made its mark in Finland, with over 800,000 users primarily from the younger generation. The platform showcases creative short-form videos, enabling users to express themselves and interact with a global audience.


Snapchat, a multimedia messaging app, has attracted around 600,000 Finnish users. The platform’s popularity lies in its ephemeral nature, allowing users to share snapshots of their lives with friends and followers.

Twitter’s Popularity in Finland

With approximately 500,000 users, Twitter has a modest yet engaged user base in Finland. The platform is frequented by Finnish journalists, politicians, businesses, influencers, and public figures, who rely on it for real-time updates and communication.


Finland’s social media landscape is diverse and dynamic, encompassing popular platforms such as Facebook, Instagram, WhatsApp, YouTube, LinkedIn, TikTok, and Snapchat. Although Twitter isn’t as widely used, it remains an essential communication tool in the country. As social media continues to influence Finnish culture and communication, it is vital for businesses and individuals to engage with these platforms to stay connected and relevant in an increasingly digital world.

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