- The market of digital advertising in France
- Why advertising agencies are important for your marketing expansion in France?
- The top 8 digital advertising agencies in France for international companies
- How was this list created?
- What makes Gaasly the best digital agency for your projects?
- Read more about digital marketing in France:
The market of digital advertising in France
Digital advertising in France are spending more and more every year to help brand reach new customers. The advertising landscape is mainly made of search advertising, and then video and banner advertising.
The endless innovation potential of digital advertising is the reason for its popularity among start-ups and small and medium sized companies. The increase of digital advertising in France is also due to a digitalization of the economy which has been accelerating during the Covid 19 pandemic.
70% of the advertising market is shared by Google, Facebook and Amazon in 2021 .
Small businesses are gradually adapting to digital landscape but Amazon, Google and Facebook are gaining more ground in the advertising market. In 2021, the market share of the 3 american tech giants reached 70%. Search engine advertising grew 43% between 2020 and 2021. Amazon is starting to be a serious competitor in this segment. And Facebook is still leading the advertising on social networks.
Why advertising agencies are important for your marketing expansion in France?
Advertising agencies are an integral part of the modern business world. They help companies to interact with their audiences, drive traffic to their websites and increase revenue. But there are many ways that any company (national or international) can choose when selecting a digital advertising agency, so how do you know what is suitable for your company?
This blog post will explore some of the factors that international companies should consider when choosing an advertising agency from France. It will also provide you with several examples of advertising agencies in France. The focus of the equipped agencies is to help companies sell their products in France.
Those marketing companies act as a gateway to enter the French market. We at Gaasly are also a local digital advertising agency in France, but we are also different. Let’s show you how at the end of this article! We love our competitors and feel like the best way to explain how we are different is to start by explaining briefly what they do. Therefore, we list top companies that help international companies doing digital marketing in France, or in short: to gain a foothold.
The top 8 digital advertising agencies in France for international companies
Team Lewis is a large advertising agency operating in four different countries with a focus on global marketing. What makes Gaasly different from them is that we are running with a more streamlined team of experts, keeping the internal structure as small as possible to deliver the fastest results by focusing specifically on the origin countries of our experts.
Growth You Need is a digital advertising agency in France, based in Paris, which core skill relies on data and machine learning. They provide clients with complete audit & plan, unlimited testing, data driven team, 2021 best practices and artificial intelligence. The big difference here is that in addition to tackle your growth challenge with a data-driven approach, we also take into account the cultural landscape of the foreign market you want to expand your digital marketing efforts! Working with local experts is key to your success.
Hemblem is a digital agency in France focusing on community management. Their services are designed to boost brands visibility on social media platforms, with a very specific expertise in the food industry (restaurant, brunch etc.). They developed their own marketplace app where companies can book meeting with local influencers and manage their influence partnerships. We at Gaasly are differents as our objective is to help companies get a foothold in France by testing various marketing channels: our goal is to find your cost of acquisition baseline on marketing channel and then optimize this cost. You got it, our approach is pretty different!
Sid Lee is a creative agency working globally from Europe & North America. With over 900 multidisciplinary professionals and big clients like Honda, The North Face, KFC or Starbuck… Sid Lee is is definitely that kind of big agency hard to work with when you are a small business or a start up. Not so bad, of course! But it requires a big budget, long-term contract and at the end the work process is not so much agile. At Gaasly, we have provide you with a french digital marketing agency, made of local native experts, and we do not have any set prices. We offer highly flexible work with no contracts, fixed fees, or minimum levels. Total flexibility is our model.
Ecomone is a ecommerce marketing agency which works on increasing sales from SEO and PPC Advertising. This is a young and modern agency, the core plan is to deliver results. What makes us different is our global / local approach. You can have a fancy ecommerce working in the United States, it probably won’t be enough to replicate your strategy for France. Call to action text should be adapted to French customers habits, same with checkout process, payment method etc. At Gaasly, it’s all about your ecommerce and sales, but we also help every customer worldwide by providing our native insights from our senior market consultants.
Absolute referencement is a French SEO Agency, doing SEO, SEA and Google My Business optimisations for medium-sized enterprise. Their approach of search engine optimization is based on producing very long content, with strategic keyword placement, but at some point they leave beside design and user experience. It’s always has been the big challenge of SEO: how to combine content seo friendly with user friendly design. At Gaasly we help you to achieve this goal, increasing your SEO ranking on Google France without conceding any aspect of your brands experience.
How was this list created?
We invest large amounts of time and money in digital marketing on Google Ads, specifically with a clear focus outside France. We have been doing this for an extended period now, and all of our Growth partners have senior status. One of our essential core feature within Google Ads is Auction insights. This tool helps us identify and analyse other companies targeting the exact keywords outside of France as we do. We therefore clearly analyse available competitors data to gain an advantage for our clients.
For many times, competitors are actively reaching out to clients outside of France. Large sums are invested in advertising outside France. By investing in marketing outside France, they have designed their offering to international clients. While working with clients from different countries, they have learned about other cultures and how to work effectively with companies from diverse backgrounds.
What makes Gaasly the best digital agency for your projects?
We specialise in helping companies who come outside of France to do business in France. We have clients from all over the world, and we work with them closely to enter the French market as effectively as possible.
Our approach – senior consultans
Our approach is simple. We offer native senior consultants who have an extensive understanding of French markets. We know exactly how to approach French customers and the right way and with the right type of digital marketing strategies. Our mission is to assist all international companies to gain this unique foothold. From guiding with SEO to helping each client boost sales and revenue with platforms like Google, Facebook, Linkedin, and more, we always thrive. We build plans and implement them. We help clients and guide them.
Newer is better
Using various platforms and tools, we have a large pool to choose from when we build digital marketing campaigns and more. We are not limited to traditional platforms; we offer more: A brand new type of advertising on the latest platforms like Tiktok.
Being unique – just like you
And that makes us at Gaasly unique, the mission to never standstill. We aim always to take one step further and build a custom strategy for our clients.
This strategy puts us ahead of all the competition.
We will be updating this list annually or when we see significant changes in the market. Data used in this blog post is from January 2021 to October 2021.
Read more about digital marketing in France:
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