Marketing guide to CPHI - how to generate more leads with digital marketing

*This blog post is for pharmaceutical companies who are planning to attend CPHI events and plan some marketing activities around them. This article explains what can be done and how to get the most out of search engine marketing and social media marketing to maximize lead generation at the event. *

CPHI is the organizer of various events around the world. In these events, pharma industry professionals have the opportunity to network, build relationships and develop partnerships with each other.  

CPHI is organised in Shanghai, Thailand, Seoul, Shenzen, Milan, Delhi, Riyadh, Paris, Tokio and in Philadelphia.

Live CPHI events

Participating in events, showcasing products and services through boots, and attending conferences offers the opportunity to meet potential customers.

Pre-marketing is possible before the events. Companies can build their own landing pages for the events, have social media campaigns, and utilize Google Ads in advertising, for example.

CPHI also offers tools to promote your presence using its online platform. For post-event activities, it is always important to follow up with all the contacts and carefully nurture potential leads. The schedule for upcoming events can be found here.

How Gaasly can help you with digital marketing at CPHI

Gaasly can take responsibility for social media marketing campaigns and we can help with Google ads too. In case content needs to be written or new landing pages are needed Gaasly can do all the heavy lifting for you.

Our work style is flexible, and if you need help with a particular event, do not hesitate to get in touch. We are happy to help with your marketing needs. We currently work with pharmaceutical companies and have delivered good results for our clients.  

Final tips for success

Identify your audience carefully and tailor your content accordingly. Focus on the value your company can provide, provide enough information, and showcase your expertise and know-how. Remember to utilize the data you collect to understand user behaviour and optimize your marketing efforts.