Insights, tips, and strategies for digital marketing success
Germany is witnessing significant changes in consumer behaviour and trends. From integrating AI-powered solutions to prioritising sustainability, these trends offer insights into how the German market...
Read moreAre your Facebook Ads delivering the results you need, or are you just hoping for the best? Many businesses pour money into Facebook advertising without really understanding if their campaigns are opt...
Read moreThis article is for companies that want to ensure they are in the top position when online searches move to ChatGPT and other AI platforms. Tools and strategies are developing rapidly as the market ev...
Read moreThis post explains some of the most important elements when it comes to on-page optimization. Have a read through and make sure your pages are optimized! We are happy to help you out as well.
Read moreFind out all the newest social media trends in Italy.
Read moreFinland is a land of active internet users and for companies to be successful they should invest in their online presence. One way to improve their online presence is to effectively utilize search eng...
Read moreThe defense and security sector differs from many other sectors that utilize digital marketing. Partially it is because of the sensitive nature of the business. There are also lots of limitations when...
Read moreFind out all the newest social media trends in Germany for 2024. Germany's population was 84,5 Million in 2024 according to World Population Review. Germany’s internet penetration rate is high, approx...
Read moreSocial media marketing is a rapidly evolving field, particularly in countries like France, which is a hub of innovation, design, and strong brands. By staying updated and adapting social media marketi...
Read moreAs the SaaS industry is highly competitive and new companies are entering all the time, standing out from the rest is crucial. This requires implementing innovative and effective strategies. This guid...
Read moreThe Fast-Moving Consumer Goods (FMCG) market is one of the most saturated sectors. As a result, numerous brands compete, making it challenging to stand out and build brand loyalty. For instance, from ...
Read moreInternational inbound marketing thrives on understanding your audience, and language is at the heart of this understanding. Consider this: a 2020 study (CSA Research%20%E2%80%93,from%20websites%20in%2...
Read moreAs small and medium-sized businesses (SMBs) navigate the ever-changing digital landscape, it's crucial to stay ahead of the curve and adapt to the latest marketing trends. With the rise of AI-driven c...
Read more- Choosing the Right Marketing Approach
Read moreThe education sector is experiencing big changes. No matter if you are selling online courses or recruiting students for a traditional institution or are a student placement agency you must have a str...
Read moreThis blog post is for pharmaceutical companies who are planning to attend CPHI events and plan some marketing activities around them. This article explains what can be done and how to get the most out...
Read morePharmaceutical industry has been slower than some other industries to fully realize the potential of digital marketing. However, it is now slowly realizing the importance of digital marketing strategi...
Read moreIn this blog post, we will draw from our extensive experience working with beauty and cosmetic brands across Europe, providing insights and strategies specifically tailored to your industry. We will d...
Read moreDigital marketing agencies are an integral part of the modern business world. They help companies to interact with their audiences, drive traffic to their websites and increase revenue. But there are ...
Read moreIn our increasingly digital world, the role of e-commerce has become more significant, and Finland is no exception. During 2024, the use of e-commerce in Finland saw substantial growth, expanding into...
Read moreIn the ever-evolving world of digital marketing, email marketing remains a steadfast and powerful tool for engaging with audiences. Among the countries that have embraced this channel wholeheartedly, ...
Read moreFirst- and third-party cookies, the small text files that are stored on our computers or devices when we visit websites, are helping to improve user experience, track preferences, and personalize cont...
Read moreSocial media has emerged as a powerful marketing tool, providing businesses with unparalleled opportunities to connect with their target audience. Finland, known for its tech-savvy population and high...
Read moreIn the realm of digital marketing, cookies play a vital role in providing personalized user experiences and insights into consumer behavior. However, data privacy concerns surrounding cookies have spa...
Read moreIn an increasingly interconnected world, businesses are no longer confined to local or regional markets. Today, organizations have the opportunity to reach audiences across the globe, tapping into new...
Read moreIn today's globalized world, businesses of all sizes are expanding their reach beyond their local borders. One of the most effective ways to do this is through international search engine marketing (I...
Read moreIn today's interconnected world, the ability to reach customers across borders has never been more crucial. As businesses look to expand their presence and tap into new markets, having an effective in...
Read moreExpanding your business to international markets requires a strong online presence, and search engine marketing (SEM) is an essential tool for reaching your target audience. In this guide, we will wal...
Read moreAffiliate marketing is a performance-based marketing model where businesses reward affiliates for promoting their products or services and generating sales. This cost-effective approach is a win-win f...
Read moreFinland, a technologically advanced nation in Northern Europe, has embraced social media as a crucial part of its society. Social media platforms have transformed how Finns communicate and access info...
Read moreIt is not big news that TikTok has been widely used as an alternative to Google and other search engines. It is very popular with Gen Z, but lots of Millennials use it too and it has older users as we...
Read moreBacklinks are an essential element of search engine optimization (SEO), as they play a crucial role in determining a website's ranking on search engine results pages (SERPs). In the Finnish market, bu...
Read moreSearch engines are an essential tool for finding information, products, and services online. In Finland, like in other parts of the world, search engines are a ubiquitous part of daily life. With a po...
Read moreThis blog post is written for companies who are considering performance marketing strategy in Finland. Performance marketing is a type of digital marketing that has become increasingly popular in rec...
Read moreFirst, the whole thing started back in January 2022 when Austria’s data regulators found that the use of Google (Universal) Analytics is a breach of GDPR. This was followed by France in February. This...
Read moreAs businesses continue to expand their operations into new markets around the world, digital marketing has become a crucial aspect of success. But simply replicating a successful strategy from one mar...
Read moreThis blog post was generated with ChatGPT. ChatGPT did not write the entire post, but we used it for most of what you see here. I hope it helps you use ChatGPT more efficiently when you optimise your ...
Read moreAs strange as it may well feel to already be staring the end of 2022 in the eye, the reality is that online vendors are ramping up their plans for the holiday season accordingly. That includes not onl...
Read moreIf you are looking to expand your e-commerce business to a new country, then you should seriously consider the United Kingdom (UK). For starters, the UK is the world’s fourth largest e-commerce market...
Read moreOn a map of the world, Scandinavia is the region of Europe that frames the northernmost reaches of the continent. It stretches across from the North Sea that divides it from Great Britain to the fring...
Read moreAlthough it is certainly a country facing as many economic uncertainties as countless others in today’s world, it’s impossible to deny the opportunities for marketing, promotion and online selling tha...
Read moreAs one of the world’s most admired, most influential and most distinctive countries, France is a nation where high fashion and effortless style mix with a laid-back attitude towards life and a love of...
Read moreIt’s never a welcome feeling to know that history is on the verge of repeating itself. Whatever your perspective on the current economic climate and how it affects your marketing, the truth is that th...
Read moreYou should work with a freelancer when you have a clear scope, and with an agency when you're lacking a clearly defined marketing strategy and your marketing requires a broad skillset.
Read moreWhether you’re looking to grow your online presence, promote your business, drive traffic to your products, or increase sales in the UK, Search Engine Marketing services (SEM) are an effective way to ...
Read moreBest known for its sun, cuisine and rich cultural history, Spain is also a country where a growing number of organisations and entrepreneurs are choosing to do business.
Read moreOnline Marketing has become increasingly important for all businesses around the globe. With the development of technology, marketing on digital channels has become an essential method to grow sales a...
Read moreDid you know that the United Kingdom is Europe’s largest digital advertising market, and one of the largest and most thriving around the globe? Year after year, UK businesses allocate billions of poun...
Read moreHypeAuditor released the 3rd edition of its annual State of Influencer Marketing report. In this report, they reveal the newest trends in influencer marketing in France on different platforms – Instag...
Read moreStereotypes about women, visibility of racial and ethnic minorities, representation of men and seniors, body positivity, gays... Those are big topics when it comes to advertising in France. Kantar Ins...
Read moreThe global growth of the ecommerce market is showing no signs of slowing down as the 2020s continue to unfold. In fact, the extraordinary times we live in have given this industry enormous scope to fl...
Read moreYou are an international company and you are planning your business expansion to Spain? Then, you won’t want to miss our guide on SEO trends in Spain in 2022. Keep reading to discover exactly what Spa...
Read moreWhat makes a business more successful than another one? Yes, there can be a few different factors at play, but eventually, it all comes down to one thing: lead generation marketing strategy. More lead...
Read moreGermany has digitized at a much slower rate than most of its close neighbors. In 2013, German Chancellor Angela Merkel called the internet "uncharted territory" and earned widespread mockery. But chan...
Read moreThe consumer buying behaviour in Spain has changed since the local market experienced significant changes during and after the outbreak of the COVID-19 pandemic. These evolutions have affected a wide ...
Read moreSpain’s ecommerce market is one of the newest – yet most dynamic and thriving – in Europe, and a leader in the Southern Europe region. For these reasons, foreign businesses that plan to expand their o...
Read moreAre you planning to expand your business to the Spanish market? Then, establishing a good presence in Social Media is crucial. If you want to achieve it, you must consider looking at the top social me...
Read moreTo understand what a great landing page to recruit new employees should look like, it can help to put yourself in the shoes of the exact people that you are addressing: job applicants.
Read moreThe staff that a business employs are one of its most valuable assets, perhaps with the greatest potential to impact its long term growth and prosperity. While essential, recruiting top talent in toda...
Read morePinterest is, without any doubt, one of the most popular and exciting social media platforms out there. Just to give you an idea: over 400 million people were actively using this channel in 2021, ever...
Read moreIf you are looking to expand your business or increase your revenue in France (Paris, Bordeaux, Marseilles, and even smaller regions), you will probably want to leverage online marketing channels to f...
Read moreWhen most people think of the EU, they probably don’t think of Sweden. However, it is the third largest country in the EU by area, has the eighth highest per capita income in the world, and spends a l...
Read moreThe German market is vast: It has the highest population in the EU with over 83 million inhabitants and presents an opportunity for e-commerce brands to acquire new customers with high purchasing powe...
Read moreBetween the most important online shopping trends in France in 2024 we can find that 55% of online transactions are done on mobile apps. Marketplaces represent 45% of total online sales, and the cosme...
Read moreDownload our last research to discover newest trends and key figures of the Beauty market in France. Find all the data you need to establish your brand within the beauty industry landscape!
Read moreAdvertising agencies act as a gateway to entering the French market. If you plan to launch a business or grow your existing company there, read our complete guide. You will learn about the French adv...
Read moreCOVID-19 changed society and has led to a great intensification in digitalisation and online marketing. Therefore it is essential to adapt to the best digital tools that satisfy the needs of B2C or B2...
Read moreMarketing is crucial in driving growth and brand recognition. But navigating the marketing world can be overwhelming, especially when faced with many options for outside help. Terms like “marketing ag...
Read moreYou can now download our new research to discover +20 essential statistics about consumer buying behavior in France. You'll also find out what they expect from brands and what trigger purchase decisio...
Read moreBlack Friday has been a staple in the retail industry for years. Does France participate in Black Friday? The short answer is yes. The trend is slowly beginning to pick up, and in this article, we'll ...
Read moreAnd the Black Friday Madness continues...Retailers in Germany continue to leverage Black Friday to increase sales. Germans, on their part, are timing their purchases to take advantage of steep discoun...
Read moreMany of our clients wonder how to grow their business in France. The biggest mistake they make when expanding internationally is to replicate the same strategies used in the country of origin. For ins...
Read moreWhen you start to handle the technical side of marketing, you will soon begin to look at your marketing a bit more strategically. At this point, you will not only think of how you do your marketing bu...
Read more- There are 800 million active users on Tiktok
Read more53.3% of all website traffic comes from organic search. (BrightEdge)
Read moreThe EU's third-largest country by area and the eighth-highest per capita income worldwide, Sweden indeed has a huge potential. With its high purchasing power and expanding e-commerce market, this Scan...
Read moreBeing one of the wealthiest countries in Europe and a digitally mature market makes Sweden very attractive to businesses. Entering the current digital landscape in this Nordic country is not without i...
Read moreGermany ranks as the fourth-largest economy globally. Its purchasing power has been flourishing significantly for the past ten years. The country is also ranked as the eleventh-largest population size...
Read moreIn current times, when the market becomes more competitive, it has never been more important to focus on paid advertising strategy. Search Engine Marketing (SEM) stands out as a fast and effective opt...
Read moreAs 2023 opens new possibilities to one and all, digital marketing specialists are identifying the key consumer trends and advertising best practices that can be deployed in the markets in which they a...
Read moreDigital marketing is not that difficult when you have the proper workflow and tools. The number of different ways to do marketing online is growing as new platforms emerge and existing platforms devel...
Read more