Digital Marketing in the Netherlands
Tap Into Europe's Most Active Online Shoppers
The Netherlands has one of the highest e-commerce penetration rates in Europe. Dutch consumers are multilingual, digitally sophisticated, and expect seamless online experiences.
The Dutch Market
Digitally Native, Direct, and Deal-Savvy
Dutch consumers are among the most active online shoppers in Europe. iDEAL dominates online payments. Bol.com competes with Amazon as a major marketplace. The population is highly multilingual, with near-universal English proficiency, but Dutch-language marketing consistently performs better for consumer campaigns.
The Netherlands also serves as a gateway to Europe, with many international companies using it as their European hub. The Dutch communication style is direct and pragmatic, similar to the Nordics. They appreciate honesty, value for money, and brands that do not oversell.
How We Help
Performance Marketing for a Performance-Driven Market
The Netherlands is a market where data-driven, performance-focused marketing thrives. Dutch businesses and consumers both value measurable results over promises. Our approach of weekly experimentation and transparent reporting is a natural fit.
We create campaigns in Dutch and English, depending on your target audience and business model. For consumer brands, Dutch content builds trust. For international B2B, English reaches the Netherlands' diverse professional community.
Key Channels for the Netherlands
The services that drive results in the Dutch market
Google Ads & SEO
Google dominates Dutch search. We run campaigns in Dutch and English, with keyword strategies tailored to Dutch search behaviour.
SEME-Commerce Marketing
The Netherlands is one of Europe's top e-commerce markets. Google Shopping, social commerce, and marketplace strategies for Dutch online shoppers.
Google AdsSocial Media
Instagram, LinkedIn, and TikTok are the key platforms. Dutch audiences engage with authentic, visually strong content.
Social MediaAnalytics & CRO
Dutch consumers have high expectations for online experiences. CRO and proper analytics are essential for competing in this mature market.
CROWhy Gaasly for the Netherlands
Dutch and English campaigns
We create campaigns in both languages, tailored to your audience and business model.
E-commerce expertise
Performance marketing optimised for the Netherlands' highly developed online shopping market.
European gateway
Use the Netherlands as your base for European expansion with a partner who covers the full continent.
Data-driven, like the Dutch
Our transparent, results-focused approach matches the Dutch preference for directness and measurable outcomes.
Ready to grow in the Netherlands?
Let Us Show You the Opportunities
The Netherlands is one of Europe's most attractive digital markets. We'll show you how to reach and convert Dutch consumers.