Travel & Hospitality
Drive Direct Bookings and Compete With the Aggregators
OTAs dominate search results and take significant commissions. The travel brands that thrive are the ones that build direct relationships with travellers through better digital experiences and smarter marketing.
The Challenge
Seasonal Demand, OTA Competition, and Multi-Device Journeys
Travel planning spans weeks or months, across multiple devices and platforms. Travellers compare options on OTAs, read reviews, browse Instagram for inspiration, and eventually book. The challenge is being present at every stage without overspending on channels that OTAs dominate.
Direct bookings are more profitable, but earning them requires better digital marketing than the aggregators. That means stunning visual content, targeted campaigns for each stage of the journey, and seasonal strategies that capture demand at the right moment.
How We Work Together
You Know Your Destination. We Know How to Fill Rooms.
You understand your property, your guests, and what makes your experience unique. We bring the digital marketing expertise to reach travellers at the right stage of their journey, with content and campaigns that inspire direct bookings.
Our rapid experimentation approach is particularly valuable for travel because seasonality means you cannot afford to wait months to optimise. We test creative, audiences, and offers weekly to maximise bookings during peak periods.
Key Services for Travel & Hospitality
Search Marketing
Brand and destination search campaigns that compete with OTAs for direct booking traffic.
Google AdsSocial & Visual Content
Instagram, TikTok, and Pinterest campaigns with visual content that inspires travel and drives bookings.
Social MediaRemarketing
Multi-device remarketing that brings travellers back to complete their booking after browsing.
SEMEmail & Loyalty
Pre-stay, post-stay, and loyalty email flows that maximise repeat bookings and direct relationships.
EmailReady to drive more direct bookings?
Let Us Show You the Opportunities
We'll analyse your booking funnel, assess your competitive landscape, and show you how to increase direct bookings.