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Affiliate Marketing In Finland 2023?

Affiliate marketing is a performance-based marketing model where businesses reward affiliates for promoting their products or services and generating sales. This cost-effective approach is a win-win for both parties, as affiliates can earn commissions while businesses only pay for successful conversions.

The state of affiliate marketing in Finland

Although Finland might not be the first country that comes to mind when thinking about affiliate marketing, the Finnish market holds great potential. With a digitally-savvy population and a high internet penetration rate, Finnish consumers are increasingly turning to online shopping, making affiliate marketing an attractive channel for businesses and marketers.

Key industries for affiliate marketing in Finland

Some of the most promising industries for affiliate marketing in Finland include e-commerce, travel and tourism, fashion, health and wellness, and digital services. These sectors have demonstrated strong growth and consumer interest, presenting numerous opportunities for affiliate marketers to succeed.

The role of local language and culture

To effectively tap into the Finnish market, it’s crucial to tailor your marketing efforts to the local language and culture. Finnish consumers appreciate content that resonates with their values and interests, so creating content in Finnish or partnering with local influencers can go a long way in building trust and driving conversions.

Legal and regulatory considerations

Affiliate marketers targeting the Finnish market must adhere to local laws and regulations, including the Finnish Consumer Protection Act and the Personal Data Act. Ensuring compliance with advertising standards and respecting privacy requirements will help you maintain a positive reputation and avoid legal complications.

Top Finnish affiliate networks and platforms

Several affiliate networks and platforms cater to the Finnish market, making it easy for businesses and affiliates to connect. Some of the most popular networks include TradeTracker, Adtraction, and Adservice. These platforms offer a variety of tools and resources to help you navigate the Finnish affiliate marketing landscape.

Tips for success in the Finnish market

  • Research the market and identify niches with strong growth potential
  • Localize your content and promotional materials to connect with Finnish consumers
  • Partner with reputable Finnish influencers or affiliates who share your target audience
  • Monitor and analyze performance data to optimize your campaigns
  • Stay informed about the latest trends, regulations, and best practices in the Finnish affiliate marketing industry
  • Check local Facebook group Affiliate-markkinointi – Kumppanuusmarkkinointi / Suomi / Finland


While the Finnish affiliate marketing landscape may be lesser-known compared to other countries, it offers significant opportunities for businesses and marketers. By understanding the local market, adapting your strategy, and partnering with the right networks and affiliates, you can unlock the potential of affiliate marketing in Finland and achieve great success.

Read more about how we can help you with affiliate marketing and other marketing challenges in Finland.

Frequently asked questions about affiliate marketing in Finland

Is affiliate marketing still a good way to reach buyers?

In simple terms yes it is. It still can be very effective way to reach buyers.

Where affiliates usually operate?

Usually they already have their own audiences, but they can also promote your offering on social media, Google Ads and email. This depends what channels you allow them to use.

What are the key benefits of affiliate marketing?

You only pay for results. Your offering will receive visibility on related websites and affiliate marketing usually works in the long run even if the advertising budget is low.

What about quality control?

Affiliate marketing usually does not require daily checks, but it is advisable to check what advertisers are doing for visibility occasionally. There is a risk for your reputation if your brand is advertised on a dodgy website.