Social Media Landscape in Finland 2023
Finland, a technologically advanced nation in Northern Europe, has embraced social media as a crucial part of its society. Social media platforms have transformed how Finns communicate and access information and impacted business practices. In this blog post, we delve into Finland’s most popular social media platforms, examining their usage statistics, user demographics, and their influence on Finnish culture.
Social Media Usage in Finland
Finland’s internet penetration is approximately 90%, with over 70% of the population being active social media users. The demographics of Finnish social media users span various age groups, genders, and geographic locations. Social media has significantly impacted Finnish culture, as users actively participate in conversations, share experiences, and engage with brands and influencers.
Facebook – the most used social media in Finland
Facebook dominates the Finnish social media landscape, with over 2.8 million users. It is the go-to platform for connecting with friends, family, and businesses, particularly popular among users aged 25 to 34.
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With over 1.5 million users, Instagram has captured the attention of the younger Finnish population. Primarily used by those aged 18 to 24, the platform allows users to share their lives and interests through captivating photos and videos.
As a messaging app, WhatsApp enjoys widespread use in Finland, boasting over 1.4 million users across various age groups. The platform facilitates seamless communication among friends and family, both locally and internationally.
More than 2.5 million Finns actively engage with YouTube, consuming diverse content from entertainment to educational resources. The platform caters to various interests and age groups, connecting Finnish users with local and international channels.
LinkedIn is the preferred professional networking platform for over 1.2 million Finnish users. Catering to working professionals and job seekers, LinkedIn offers networking opportunities, job search capabilities, and skill development resources.
TikTok has made its mark in Finland, with over 800,000 users, primarily from the younger generation. The platform showcases creative short-form videos, enabling users to express themselves and interact with a global audience.
Snapchat, a multimedia messaging app, has attracted around 600,000 Finnish users. The platform’s popularity lies in its ephemeral nature, allowing users to share snapshots of their lives with friends and followers.
Twitter’s Popularity in Finland
With approximately 500,000 users, Twitter has a modest yet engaged user base in Finland. The platform is frequented by Finnish journalists, politicians, businesses, influencers, and public figures, who rely on it for real-time updates and communication.
Finland’s social media landscape is diverse and dynamic, encompassing popular platforms such as Facebook, Instagram, WhatsApp, YouTube, LinkedIn, TikTok, and Snapchat. Although Twitter isn’t as widely used, it remains an essential communication tool in the country. As social media continues to influence Finnish culture and communication, businesses and individuals need to engage with these platforms to stay connected and relevant in an increasingly digital world.
Frequently asked questions about social media landscape in Finland
It depends on the campaign objectives and what product or service is being advertised. Different platforms also have different audiences so there is no one size fits all solution.
Can be. Around 70% of people use social media in Finland so well localized and tailored messages can reach wide audiences.
The new contract is not necessary. We are not tied to a particular platform and can quickly try and experiment with others.
It can work very well. Perhaps a bit surprisingly, it is possible to reach slightly older audiences from TikTok too.